Register Before Winter Break for Heartland Administrators’ Association January Meeting with Wixted & Co.

The Heartland Administrator’s Association (HAA) Jan. 5, 2021 meeting will focus on media and crisis awareness training.

The Media & Crisis Awareness Training 101 with Wixted & Co. discusses the fundamentals of media and crisis communication, beginning with the definition of a crisis versus an issue or controversy. In an environment that requires frequent, layered communication to many different audiences, participants will learn guidelines for interacting with the media during a crisis and why crises gain so much attention from key stakeholders and the media. We will examine how media convergence and social media are changing news coverage and the way organizations must respond when facing a crisis.

We will explore the most effective methods of communication to key stakeholders in 2021, examine the importance of audience analysis and discuss the four phases of a crisis. The trainer will use video examples to help illustrate key points.

The training will be held virtually via Zoom and capacity will be limited. Registration is open to superintendents and any staff person managing district communications, social media and/or website. Register at this link OR by emailing participant names to Jenny Ugolini at jugolini@heartlandaea.org by Dec. 21.