Superintendents should have received a calendar invitation to the Sept. 6 Heartland Administrators’ Association (HAA) meeting. The meeting will include an administrator-only learning session on Fundamentals of Communication and Media Interaction featuring Andy Garman with Wixted & Co. This is an in-person meeting only, with no Zoom option and it will not be recorded.
Lunch will be provided immediately following the meeting. Please accept or decline your calendar invitation as it will be used as a headcount for ordering lunch.
If you wish to bring an extra person, such as your Comms or PR person, please contact Jenny Ugolini. We will be monitoring attendance as attendance will be capped.
The Heartland Administrator’s Association (HAA) Jan. 5, 2021 meeting will focus on media and crisis awareness training.
The Media & Crisis Awareness Training 101 with Wixted & Co. discusses the fundamentals of media and crisis communication, beginning with the definition of a crisis versus an issue or controversy. In an environment that requires frequent, layered communication to many different audiences, participants will learn guidelines for interacting with the media during a crisis and why crises gain so much attention from key stakeholders and the media. We will examine how media convergence and social media are changing news coverage and the way organizations must respond when facing a crisis.
We will explore the most effective methods of communication to key stakeholders in 2021, examine the importance of audience analysis and discuss the four phases of a crisis. The trainer will use video examples to help illustrate key points.
The training will be held virtually via Zoom and capacity will be limited.
Registration is open to superintendents and any staff person managing district communications, social media and/or website. Register at this link OR by emailing participant names to Jenny Ugolini at jugolini@heartlandaea.org by Dec. 21.
The Heartland Administrator’s Association (HAA) Jan. 5, 2021 meeting will focus on media and crisis awareness training.
The Media & Crisis Awareness Training 101 with Wixted & Co. discusses the fundamentals of media and crisis communication, beginning with the definition of a crisis versus an issue or controversy. In an environment that requires frequent, layered communication to many different audiences, participants will learn guidelines for interacting with the media during a crisis and why crises gain so much attention from key stakeholders and the media. We will examine how media convergence and social media are changing news coverage and the way organizations must respond when facing a crisis.
We will explore the most effective methods of communication to key stakeholders in 2021, examine the importance of audience analysis and discuss the four phases of a crisis. The trainer will use video examples to help illustrate key points.
The training will be held virtually via Zoom and capacity will be limited. Registration is open to superintendents and any staff person managing district communications, social media and/or website. Register at this link OR by emailing participant names to Jenny Ugolini at jugolini@heartlandaea.org by Dec. 21.
The Heartland Administrator’s Association (HAA) Jan. 5, 2021 meeting will focus on media and crisis awareness training.
The Media & Crisis Awareness Training 101 with Wixted & Co. discusses the fundamentals of media and crisis communication, beginning with the definition of a crisis versus an issue or controversy. In an environment that requires frequent, layered communication to many different audiences, participants will learn guidelines for interacting with the media during a crisis and why crises gain so much attention from key stakeholders and the media. We will examine how media convergence and social media are changing news coverage and the way organizations must respond when facing a crisis.
We will explore the most effective methods of communication to key stakeholders in 2021, examine the importance of audience analysis and discuss the four phases of a crisis. The trainer will use video examples to help illustrate key points.
The training will be held virtually via Zoom and capacity will be limited.
Registration is open to superintendents and any staff person managing district communications, social media and/or website. Register at this link OR by emailing participant names to Jenny Ugolini at jugolini@heartlandaea.org by Dec. 21.
